From Google Business Profiles to mobile-first visibility, learn why every local business must invest in SEO this year. What Is Local SEO? Local SEO (Search Engine Optimization) is a digital strategy that helps businesses appear in local search results when people search for services "near me" or in a specific location. It involves optimizing your Google Business Profile, using geo-targeted keywords, gathering local reviews, and building citations across the web. Why Is Local SEO Important for Small Businesses? Increased Local Visibility: Appearing in the top 3 Google Maps results can drastically increase foot traffic and calls. More Qualified Leads: People searching for nearby services are already ready to buy—making conversion easier. Trust & Credibility: A well-optimized Google Business Profile builds trust among customers. Mobile Optimization: With 60%+ of local searches happening on phones, local SEO ensures you're mobile-ready. What Are the Benefits of Local...